ABOUT US

AfroBack was born from a personal experience and a simple but important question.

While living in Germany, founder Albert Same Ekang regularly visited African food stores in search of the authentic Cameroonian products he had grown up consuming. However, he often found that many products did not meet the quality, taste and authenticity he expected.

Garri lacked the traditional flavour and texture familiar to many Cameroonians. Egusi was sometimes mixed with other ingredients or processed under questionable conditions. Products such as Bobolo and Ndolé occasionally contained sand, stones or other impurities. Palm oil often lacked the richness and purity associated with traditionally processed Cameroonian palm oil.

These experiences led him to ask a fundamental question:

**Why are authentic African products so difficult to find, even in stores that claim to sell African food?**

As he explored the issue further, another question emerged:

**Why should African products be sourced, processed and marketed primarily by others when Africa itself possesses the resources, expertise and entrepreneurial talent to do so?**

At the same time, back in Cameroon, farmers, producer groups, processors and rural families often struggled to find reliable markets for their products. Large quantities of agricultural produce were available, yet many producers lacked access to profitable and sustainable markets beyond their local communities.

Determined to find a solution, Albert Same Ekang began discussions with his long-time friend and business partner, Ebong Sone Ngupe, a Food Engineer trained at the École Nationale Supérieure des Sciences Agro-Industrielles (ENSAI).

Together, they started brainstorming how to create a reliable system capable of sourcing, producing, processing, packaging, branding and exporting authentic Cameroonian food products from Cameroon to Germany and eventually to the wider European market.

The vision was simple but ambitious: build a business that would guarantee authenticity, quality and traceability while creating economic opportunities for producers in Cameroon and delivering trusted products to consumers abroad.

This model would create value on both sides.

Farmers, cooperatives, processors and manufacturers in Cameroon would gain access to larger markets, stable buyers and improved incomes. Members of the African diaspora would gain access to authentic products processed according to the standards and traditions they know and trust.

The idea also offered an alternative approach to supporting families back home. Rather than relying solely on financial remittances, members of the diaspora could empower their relatives economically by helping them participate in agricultural production, processing and supply chains linked to AfroBack.

From this vision, AfroBack was born.

Today, the AfroBack model is built around two complementary but legally independent business entities.

AfroBack SARL – Cameroon

Led by Ebong Sone Ngupe, AfroBack SARL is responsible for:

•  Agricultural production
• Product sourcing
• Farmer engagement
• Processing and value addition
• Packaging and branding
• Quality assurance
• Export coordination

The Cameroon operation works closely with farmers, cooperatives, processors and manufacturers to ensure products meet the standards required for local and international markets.

AfroBack Afrikanischer Lebensmittelladen – Germany

Led by Albert Same Ekang, AfroBack Afrikanischer Lebensmittelladen is responsible for:

• Product importation
• Marketing and promotion
• Wholesale distribution
• Retail operations
• Customer service
• Market development across Germany and Europe

The Germany operation serves as the bridge between producers in Cameroon and consumers, retailers and distributors in Europe.

Together, the two entities contribute to a shared vision of building sustainable trade links between Cameroon and Europe while creating opportunities for producers, entrepreneurs and consumers alike.

AfroBack is more than a business. It is a practical response to the challenges of market access, product authenticity and value addition. It is a platform designed to ensure that authentic Cameroonian products reach international markets while creating jobs, supporting rural livelihoods and strengthening economic connections between Africa and its diaspora.

Our goal is simple: authentic products, fair opportunities for producers and trusted access for consumers.